Creative Quick Wins: The newsletter essentials you've been putting off

If you’ve been meaning to “finally sort your newsletter” but keep pushing it down the list, this is your nudge.

Email is still one of the most powerful ways to stay visible, build trust, and turn interest into enquiries. The difference is, the newsletters that work don’t just update people, they guide them, engage them, and lead somewhere meaningful.

That’s exactly why I’ve created Creative Quick Wins, a mini training series designed to give you practical, no-fluff improvements you can apply straight away. One of the sessions dives into newsletter essentials, covering what actually makes people open, read, and click.

Before you even get to that stage though, you need the right platform.

Choosing the right newsletter platform

Here’s a quick, honest look at some of the most popular options, whether you’re just starting out or ready to grow.

Beginner-friendly email tools

Mailchimp

A well-known all-rounder with templates, automation, and analytics. Great if you want something established with lots of features.

MailerLite

Clean, simple, and ideal for beginners. Includes landing pages and easy automation without overwhelm.

ConvertKit

Designed with creators in mind, offering more advanced automation and audience tools as you grow.

Flodesk

A strong choice if visual design and branding matter to you. Simple workflows, beautiful emails.

Newsletter-first platforms

Substack

More like a blog-meets-email platform, with built-in audience growth and monetisation options.

Beehiiv

Focused on growth, referrals, and analytics. A good option if scaling your audience is a priority.

LinkedIn

Its newsletter feature taps into your existing network, making it ideal for thought leadership.

Microsoft Sway

A slightly different approach, using interactive, link-based newsletters instead of traditional email sends.

But tools aren’t the real problem

Here’s the truth, most newsletters don’t underperform because of the platform.

They struggle because:

There’s no clear structure
The content feels vague or rushed
There’s no strong call to action
They don’t link back to anything meaningful

That’s the gap the Creative Quick Wins training fills.

What you’ll learn in the newsletter essentials session

Inside the training, you’ll learn how to:

Structure your newsletter so it’s easy (and enjoyable) to read
Write content that keeps people scrolling, not skimming
Add clear, confident calls to action
Link your emails back to your website in a way that drives traffic and enquiries

No jargon, no overcomplication, just practical improvements you can apply straight away.